heres the paper- some notes at the bottom
Destination: Margaritaville 
 
Colleen Dolan 
 
“You’re just…you’re everywhere, honey,” said television host Whoopi Goldberg in September of 1992, mocking the profusion of the Jimmy Buffett empire.
Young, old, male, female, rich, and poor alike have flocked in the millions to see his concerts, buy his CD’s, and even drink beer baring his slogans—fan of his music or not, it is impossible to deny the cultural phenomenon that Jimmy Buffett has brought to America. Buffett has made a career of being dubbed the worlds wealthiest beach bum, in the worlds biggest beach party. His loyal fans that call themselves “Parrot Heads” find an escape from the real world in Buffet’s beach ballads; vicariously experiencing Buffett’s life of bars, boats, and beer’s before 5. His well crafted persona of a rum infused lifestyle with days and nights spent boating around the islands offer a temporary release from the drudge of the day-to-day. Since the early 1970’s, Buffett has been releasing albums yearly and since 1985, he has toured each year, with no exceptions. But ask any Parrot Head and they’ll tell you that Jimmy Buffett is not just about the music- it’s about the experience. It was not until 1985 that Jimmy Buffett’s larger than life, more than just a concert persona was solidified. In ’85, Buffett aggressively began marketing his Margaritavillle mythos- in that year alone, he began ‘the Carribean Soul’ newsletter, released the ‘Songs you Know by Heart’ CD, opened his first Margaritaville store in Key West, and began touring on a yearly basis. Buffett introduced a new kind of attitude to America, echoing a personified version of Raegan’s longing for a simpler time. Buffett’s extraordinary success achieved in ‘85 that continues to this day, worked to redefine American ideals of pleasure, responsibility, and success in a newly unique way, and through this, Buffett was able to create his own empire, to which his fans could escape.
Perhaps the most intriguing aspect of Jimmy Buffett’s appeal how the term “Parrot Head” began and developed through 1985, putting a name to what it meant to aspire to Buffett’s lax lifestyle. During a concert in Ohio in early 1985, the term was coined by former member of the Coral Reefer Band, Timothy Schmidt, and used to describe Buffett’s loyal fans. “They’re like dead heads,” Buffett later said, “only…more colorful.” Buffett’s fan’s eagerly adopted the name, and embraced the seafaring and fun appearance by filling concert stadiums with Hawaiin shirts, beach balls, and hats with stuffed cheeseburgers on them. “I sell escapism,” Buffett said in a 1985 interview with a Florida newspaper. It is this ‘escapism’ that Buffett’s fans embraced, showing their longing for a laid back lifestyle in which beaches and booze were the only cares and the only thing needed to fit in was a brightly colored tshirt. Through the rhetoric and popularization of the term “parrot head” Buffett made it seem okay for his fans to redefine their hopes in terms of what made them happy, and not, as consumerist culture was telling them, what made them money. Parrot Head in Chief of his own empire, Buffett’s lyrics define what it means to be a Parrot Head, allowing American’s to embrace this new identity, that would previously have been frowned upon as being “lazy.” Buffett gets away with defining himself as a lazy beach bum, and marketing this lifestyle, because of the honesty and wit behind his lyrics. [NOT FINISHED WITH THIS PARAGRAPH YET- NEED SEONDARY SOURCE ETC]
In 1985, Jimmy Buffett came out with his 18th CD entitled ‘Songs You Know By Heart,’ solidifying both his cultural persuasion and the fact that when people heard Buffett speaking of his own “Margaritaville,” they wanted to hear more. Shortly after the release of this CD, eight of the thirteen songs on it became known as “the big eight,” and Buffett would, and still does, play them at each of his concerts. It was these eight songs that truly defined Buffett’s boat and beach music and, eventually, the Jimmy Buffett culture, itself. ‘Margaritaville,’ of course among the big eight, was Buffett’s first hit, but it was not until 1985, when Buffett released this CD and began his ‘Margaritaville’ empire, that the phrase truly caught on, and left fans asking for more. ‘Margaritaville’ allowed Buffett to give a name to the place that fans went when they heard Buffett’s music. Margaritaville, of course, could be anywhere- and it was wherever Buffett was playing- whether in a bar in Key West or before thousands of fans in Madison Square Garden.
“Sometimes,” Buffett said to the Palm Beach Post in 1985, “playing those songs is more fun when its dead of winter in New York City or Michigan, because you can see how badly everyone wants to escape.”
And that is exactly what Buffett allowed his fans to do, through his songs. The title of this album was so called in an almost mocking way, because that was the only song that people really knew by Buffett at the time of it’s release. Fans of Buffett bought the whole CD though, bringing it to the tops of the charts, Buffett’s first CD to do so. With each song, Buffett gave more description of this place called Margaritaville and more personal stories of his lazed, carefree lifestyle. It was this lifestyle that got Americans hooked on Buffett. The idea, in 1985, a time when consumerism was beginning to boom, of a man that elected to lay on a beach or sit in a bar all day, that didn’t spend his life searching for more money, was a complicated concept to grasp. The idea, then, that such a man could actually be happy shook Americans beliefs on consumerism to the core. Through the songs on this album, Buffett was able to clarify certain philosophical issues, like the meaning of community, personal identity, and the nature of being; while redefining the ideas of pleasure and responsibility. His songs went out to every kind of person, and showing them the advantages of “wasting away in Margaritaville.” Even those in the cold northern weather could relate to Buffett in ‘Boat Drinks’ as he screamed out “I’ve gotta go to St. Somewhere” in pure frustration of being stuck in the cold for too long. In essence, Buffett was able to reach out to a huge variety of people, but also able to define his carefree, relaxed lifestyle in such a specific way, and people saw this, and in hearing the lyrics to this ’85 hit, they wanted to be a part of it.
 
-his concerts- traditions at the concerts during specific songs and how that perpetuated buffett culture, making people feel like they were a part of something
-the CD
-the newsletter
-the term Margaritaville
-the Margaritaville empire à the hunger of Americans to achieve an empire that is not characterized by corporation and green but by beaches and beer
 
“t 57, to have a No. 1 album, I wasn't expecting it.”
 
 
 
You dress if you go. They looked like Deadheads with a little better wardrobe so that's how the name sort of originated.
It was in the April 1985 issue that the term Parrot Head was first officially used to refer to Buffett's fans. By the end of the decade, the newsletter had 20,000 subscribers.
 
“everybody in the keys has had a beer with me. You can print that” the key west citizen, 1985
1985 album
empire
 
“let me remind you” “we are party people- and we will get through this”
 
